Emotion as a Data Signal

Emotion as a Data Signal

Auta plná emocí

A discussion concept for the future of mobility.

Can mobility better understand people?

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Mobility understands vehicles.

Can mobility better understand people?

Cars generate data.

People generate experiences.

Today's mobility data explains what happened.

Human experience explains how people feel.

What if mobility understood people?

Could voluntarily shared emotions add human context?

THE MISSING CONTEXT LAYER

When Where What How TODAY’S MOBILITY DATA HUMAN EXPERIENCE CONTEXT Adding Human Context to Mobility Data

THE CONCEPT

Emotion as a Data Signal.

EXPERIENCED IN THE MOMENT CAPTURED WITH CONTEXT USEFUL FOR BETTER OUTCOMES Emotion Contextual Signal Better Understanding Private. Voluntary. Anonymous. Always complementary to existing data

A DIFFERENT APPROACH

Built on four principles.

Private

Human experience belongs to the individual.

Voluntary

Sharing is always a personal choice.

Anonymous

No personal identity is required.

Complementary

Designed to enrich existing mobility data, never replace it.

Where could this lead?

NAVIGATION INNOVATION TEAMS SMART CITY PRODUCT & SERVICES HUMAN CONTEXT Better understanding of journeys New insights for new services Better understanding of city mobility Designing around people experience

Emotion as a Data Signal

Every innovation begins with a conversation.